Our List Brokers
Lake Group Media is proud to be represented by some of the most experienced list brokers in the industry.
- Joe Robinson SVP, List Brokerage Joe is a 10+ year industry veteran in the list brokerage industry. As Senior Vice President of List Brokerage Sales, Joe is responsible for maintaining his own roster of accounts, which include both traditional direct marketers such as WSJ.com, Barron's, New York University, Investor's Business Daily, Wenner Media and Harvard Business School Publishing as well as marketing agencies like Rhino Marketing and Dryden Partners. Joe's years of list expertise, negotiation skills, and relationships are combined with the most advanced list research and analytic tools, allowing him to effectively develop direct mail plans and email plans for his clients. In addition to maintaining his own accounts, Joe is responsible for the development of new products and services to help all Lake Group Media brokerage clients lower their acquisition costs and improve the efficiency and effectiveness of their marketing campaigns. Joe is also responsible for new business development in the brokerage area. Contact Joe.
- Joanne Elias Associate Vice President Joanne Elias has been with Lake Group Media for more than 18 years. As Associate Vice President in the Brokerage Division, Joanne works closely with some of the industry's leading publishers, strategically planning and executing their direct mail acquisition campaigns. Joanne's areas of expertise include circulation planning, response analysis, test list research and competitive market analysis. Joanne provides comprehensive mail plans, in-depth test recommendations, and marketing support to clients such as The Economist, American City Business Journals, Scientific American, National Institute of Business Management, National Review and Kiplinger's Retirement Report. Contact Joanne.
- Heather Maylander Managing Director Heather Maylander has over 21 years of industry experience. Her career started at ALC in 1987 through 2008 where she was an Executive Vice President until joining Lake Group Media as Managing Director. Heather specifically set out to have a diversified portfolio of clients in both not for profit and the commercial marketplace, which allows for effective and innovative penetration into secondary markets. Heather's main focus as a marketing partner is to bring viable and cost effective solutions to acquire/reactivate/retain new donors, buyers or subscribers from complimentary channels whether it is email, direct mail, ad placement, insert media and mobile texting. Heather's brokerage experience includes Habitat for Humanity International, Special Olympics International, Heifer Project International, DCCC, Environmental Defense Fund, Project Hope and City Harvest. Her commercial experience includes Barney's, Tommy Bahama, Neiman Marcus, Horchow, Gevalia, Harry & David, Historic Aviation, Mother Jones, Wall Street Journal, New York Times and Foreign Affairs. Contact Heather.
- Kathy Stivaletti Client Relationship Director For over 20 years, Kathy Stivaletti has successfully planned and executed direct mail acquisition campaigns for today's leading direct marketers, improving response rates and lowering costs per new customer. As Client Relationship Director within the List Brokerage Division, Kathy oversees the day-to-day operations of all of her accounts. Kathy's broad experience spans the spectrum in the direct marketing world -- she's been a broker, a manager and a mailer. In addition, Kathy has volunteered her time on the DMA's List and Database Council Operating Committee and maintains membership in several direct marketing related organizations. Clients include 92nd Street Y, Cygnus Business Media, Future US, Hewlett Packard, Missionary Association of Mary Immaculate, Nielsen, Real Estate Media, Thomas Publishing, Uline, University of Michigan, University of Wisconsin and Vendome Group. Contact Kathy.
- Elisa Klatt Senior Account Executive Elisa Klatt started her brokerage career here at Lake Group Media, Inc. over 12 years ago. She made her way from an assistant broker to senior account executive, where she works daily on planning successful mailings for her clients, who she has built strong relationships with throughout her years in the industry. Elisa's areas of expertise include circulation planning, response analysis and test list research. Her roster of clients includes consumer publishers, fundraisers and seminars such as Graphics Press, Bonnier Corp., Conde Nast Publications Inc., Nestle Food Corporation, National Relief Charities and many more. Contact Elisa.
